Bally Gaming

Bally Gaming has had a progressive climb to success from the company's inception to today, gaining its widely accepted title as being one of the best known game manufacturers in the world. It's early days were spent producing and selling pinball machines, which were all the rage in the early 1930's and well into the 1940's - with a resurge of popularity throughout the 1970's and 1980's. Their steadfast dedication to producing the highest quality gaming products has never wavered and has been their anchor in a very competitive market.

Bally has an array of products that have also touched other markets of entertainment, including theme parks, land based and online casinos as well as health and fitness equipment that can be found in gyms and health clubs everywhere.

To indulge in a short history lesson of the Bally Gaming Company, we must acknowledge the company founder, Ray Maloney, who in 1932, incorporated Bally Gaming into the Lion Manufacturing company which was the chief manufacturer on pinball machines. Later, in the same decade, Bally began designing mechanical slot machines that would later be a standard in casinos all over the country. After a change of ownership and some financial hardships for Lion Manufacturing and Bally Gaming in the 1950's, including the passing of their founding father, Bally Gaming was sold to private investors, who took charge of developing new avenues such as video games, and also began the push in marketing slot machines as their two focal points. By the late 1960's Bally was on it's way to very big things.

The popularity of pinballs began to waver when the introduction of video games shook the gaming world. And Bally was right there in the thick of things when they purchased the rights to two of the worlds most sought after video games - Space Invaders and the biggest selling game in history, Pac Man. The success of these two games was unbelievable. No one could have predicted the avalanche that was started as more and more video games were developed and as fast as they could create new ones, the demand for more and better games soared.

Riding on their previous success, Bally Gaming took the next step and dived right into Las Vegas with their brand of slot machines. It wasn't an easy ride, nor was their any clue as to just how far this move would take the company. Today, some of the games that are credited to Bally Gaming are Saturday Night Live and Playboy Slots, and many more too numerous to list. Bally Gaming became more than a contender for their competitors - they became the company to beat. But as it turns out, it's harder to keep up, much less beat this rock solid giant of a company.