As online casinos are still a young and blooming industry, a lot of research is still required to see the potential of the market.  Ecommerce is finally getting up there in age but few businesses are as exclusively online as online casinos.  Online companies like Amazon have displayed the ability for companies to maintain brand loyalty while existing purely online.  Apiafi Associates were recently recruited to test the brand loyalty amongst the biggest names in online casinos, including: 888, bet365, Betfair, Bodog, Bwin, and Ladbrokes.

The Apiafi Associates business consulting firm works with a variety of companies in the gaming industry on commercial, branding, and marketing issues.  They are headed up by none other than Josh Apiafi himself.  Apiafi, currently the CEO of the Professional Jockey Association, ties into the world of online casinos because of his five years of experience as the Head of Marketing for Betfair.

Apiafi Associates conducted its study on brand loyalty among online casinos and it customers all of last month and found that the major companies have achieved great success in that department.  However success was not achieved with out a lot of spending and the use of all different forms of media for advertising.

“With much talk of digital and social media as well as the investment gambling companies put into PR generally we were keen to see how well the industry was getting its message out there with impressive results,” explained Apiafi.  

Apiafi Associates’ client list includes Racing Enterprise Ltd., the Professional Players Association, and Joules Clothing.